Data report
Designer Outlet Index: October 2026
In short
Across 528 in-stock pieces with an RRP, the overall median discount was 40%. Amiri had the highest brand median at 49%. The table below lists the median and highest discount for each brand, alongside the number of pieces measured.
| Brand | Pieces with a discount | Median discount | Highest discount |
|---|---|---|---|
| Amiri | 9 | 49% | 50% |
| People Of Shibuya | 9 | 48% | 49% |
| Elisabetta Franchi | 14 | 47% | 50% |
| Add | 12 | 47% | 49% |
| Anna Molinari | 10 | 47% | 50% |
| Moose Knuckles | 28 | 46% | 49% |
| Pharmacy Industry | 7 | 46% | 48% |
| Pinko | 19 | 43% | 49% |
| Twinset | 10 | 43% | 46% |
| Refrigiwear | 9 | 43% | 47% |
| Mirella Matteini | 16 | 42% | 46% |
| East Drive | 5 | 42% | 42% |
| Emilio Romanelli | 15 | 41% | 48% |
| Dolce Gabbana | 12 | 41% | 48% |
| Bagutta | 11 | 41% | 45% |
| Alpha Studio | 70 | 40% | 49% |
| Patrizia Pepe | 46 | 40% | 49% |
| Loro Piana Tessuto | 38 | 40% | 40% |
| Comme Des Fuckdown | 15 | 40% | 47% |
| Balmain | 10 | 40% | 40% |
| Ermenegildo Zegna Tessuto | 9 | 40% | 40% |
| Ai-Riders | 9 | 40% | 47% |
| Vilebrequin | 9 | 40% | 40% |
| Malo | 8 | 40% | 50% |
| Hogan | 6 | 40% | 50% |
| Victory Gate | 5 | 40% | 40% |
| La Martina | 5 | 40% | 44% |
| Love Moschino | 5 | 40% | 40% |
| Dsquared2 | 18 | 39% | 46% |
| Jacob Cohen | 8 | 37% | 38% |
| Cavalli Class | 10 | 27% | 33% |
| Yes Zee | 10 | 23% | 49% |
| Tramarossa | 11 | 18% | 19% |
| Jacquemus | 9 | 11% | 40% |
| C.p. Company | 21 | 10% | 10% |
| Suns | 20 | 10% | 17% |
Key findings
- Amiri had the highest median discount, at 49%, based on 9 pieces.
- People Of Shibuya had a median discount of 48% across 9 pieces; Elisabetta Franchi, Add and Anna Molinari each had a median of 47%.
- Alpha Studio had the largest measured sample, with 70 pieces and a median discount of 40%.
- C.p. Company and Suns each had a median discount of 10%; their highest discounts were 10% and 17%, respectively.
- Tramarossa had a median discount of 18%, while Jacquemus had a median discount of 11%.
How we measure
We use in-stock pieces in our live catalog that have a recommended retail price (RRP). For each piece, the discount is calculated as 1 minus our price divided by the RRP. Brand figures report the median and highest discount among measured pieces. This is a monthly snapshot of one shop's stock. RRPs are those supplied by the brands or supplier, and the results may not represent other retailers or all products from a brand.
What it means for shoppers
The figures offer a snapshot of the discounts on eligible pieces available in our outlet during October 2026. A brand median describes the middle discount among the pieces measured, not the discount on every item. Check the current product listing for the price and RRP of a specific piece, as availability and prices can change.
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